For 4+ years, I’ve designed for brands with one question in mind: does it actually work? The best marketing doesn’t feel like an ad. It feels like something worth saving.
I started as an in-house designer at pet and apparel brands, always reading the numbers behind my own creative. Today I lead marketing at Design for Pets, running paid social, organic content, and SEO on a small team where every dollar has to count. I have a BFA from Otis and live in Los Angeles with Buddy, my best friend.
Youjin Kwon
Marketing Designer
How I work
What guides the work
01
Start with the question
Every ad, post, or page should answer something the audience is already asking. Good hooks start there.
02
Design with a job
Beautiful isn’t enough. Every visual has a job, whether that’s stopping the scroll or explaining a benefit.
03
Test, then commit
I’d rather run a few small versions than one big guess. The data decides what scales.
04
Honest numbers
I report what actually moved, including what didn’t. It’s the only way to know what to do next.
Experience
Where I've been
Graphic Designer (Part-time)
Basecamp, La Habra
2026–Present
Marketing Designer (Part-time)
Design for Pets, Los Angeles
2024–Present
Graphic Designer
Capella Apparel, Vernon
2023–2025
Graphic Designer
GuineaDad, Los Angeles
2022–2023
Tools & Education
Background and toolkit
Ecommerce & Web
Shopify, Wix Studio, Framer
Design
Photoshop, Illustrator, InDesign, Figma
Marketing
Meta Ads Manager, GA, Search Console, Google Merchant Center, Google Keyword Planner
Otis College of Art and Design
BFA, Communication Arts
2022